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Lionel Sosa (born 1939) is a Hispanic-American advertising and marketing executive and political consultant. Sosa grew up in San Antonio, Texas. After graduating from Lanier High School, Sosa served in the United States Marine Corps. After leaving the Marine Corps, he returned to San Antonio, and worked at designing neon and plastic signs, eventually opening his graphic design studio, Sosart. In 1974 Sosart expanded his business into an ad agency. His agency merged with another agency to create an agency called Ed Yardang. In 1978, John Tower hired Sosa's agency to court the Hispanic vote for his run for the United States Senate. Despite Sosa's inexperience in politics, Tower won 37% of the Hispanic vote. The previous Hispanic best vote percent for a statewide republican candidate had been 8%. The success of Sosa's agency in the Tower campaign led several national companies, including Bacardi, Coors, and Dr Pepper to seek his advice for reaching the Hispanic audience .In 1980 Sosa created a new Agency, Sosa and Associates (now Bromley Communications, eventually Sosa and Associates became the largest Hispanic advertising agency in the United States. Sosa's experience with Tower led him to become active in Republican presidential politics, serving as an adviser to the Republican campaigns, including those of Ronald Reagan and George W. Bush. In 2005 Sosa was named one of the twenty five most influential Hispanics in America by ''Time Magazine''. Sosa has also been named to the Texas Business Hall of fame. ==Sources== *(Time Magazine, 25 Most Influential Hispanics in America ) *(Texas Monthly; Advertising • Lionel Sosa, In Spanish or English, he knows the meaning of selling. ) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lionel Sosa」の詳細全文を読む スポンサード リンク
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